SEO for Small Business
If you are a business owner and you are going to sell through the internet or offer any services, for sure this is a perfect way to expand your business and income. But online world is not so simple where you can spend 30 min in a day and get perfect results. Online marketing takes much time.
First of all you have to take a paper and write goals you want to acheive. Think hard because this step is very important and any mistake here can prevent the success in the future. After you are done with this, you have to choose right keywords that are 100% correlated with your goals and targets. So at this moment you have to open Google Keyword Tool, choose relevant keywords and create an appropriate keyword list. If your small business is a hotel, you can choose some high competitive keywords like “new york city hotels” that have 14 800 searches per month inside the US. But TOP positions for these competitive keywords can be reached in a long time. It depends. It depends on your website, it’s structure, inner optimization and links that are pointing to the website. Anyway it is good to work on less competitive keywords like “new york inn” that have 590 searches per month inside the US. TOP positions for less competitive keywords can be reached much faster. But keep in mind that your visitors will come to the website not just for chosen keywords but for lot of another low frequency keys.
After this all is done you should start with defining landing pages for chosen keywords. These landing pages must be user friendly with good usability and every landing page must show your goods or services to the visitor. This will increase conversion rate.
At this moment you have to check Title-tags at your landing pages, meta-tags, check for code validation according to www.w3.org, check content on landing pages (and not just on landing).
After you are done with the inner optimization, you will think about getting links from another websites to increase your positions in search engines, traffic and visitors number.
To track keywords that bring traffic to your website and many other things usually website owners use Google Analytics script that must be placed on every page you want to track. This code you can get at the official Google Analytics website – http://www.google.com/analytics/.
And now you have some completed steps to start web promotion of your small business. After this you are going to get more links, start your linkbuilding campaigns etc. There are a lot of work for sure.
You can do all of this by yourself. But we understand that you don’t have enough time to sit near the computer and work on your website only. So you can redirect all these works to our company. We care about every website of our clients. It doesn’t matter is it a huge website or small. We are working hardly to acheive targets and complete goals our clients have.
If you want to save your time for another things or you have any questions, just contact our manager or request a quote and we will update you about anything you want to know or to do.
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