Real Estate SEO and Internet Marketing
If real estate SEO is the question you are looking answer for, we can offer some information, which will definitely be useful for you.
So you are the owner of a Real Estate website and you are looking for online advertising and promotion.
Here are some opportunities we have for you.
As you know, when you start any website, the main thing (sure if your website has any targets) is keyword research and defining keywords that are the best for your business and will bring to your website not just visitors but customers and buyers. There is no need to take a thousand of keywords and try to rank for all of them. For your business it`ll be useful to make a research, collect and structurize keywords giving priority for each of them. Usually every keyword has its niche and ‘high’ number of searches (queries), ‘midrange’ number of searches or ‘low’ number of searches.
Ok. That was theory. Which are the keywords for ‘real estate’? Which keys we can mark as good and appropriate?
Let’s see some queries which are generated by people in USA (may 2011):
‘real estate‘ – 301 000 searches per month (spm); (extra high freequency term for real estate niche)
‘real estate listings‘ – 60 500 spm (high freequency);
‘commercial real estate‘ – 33 100 spm (high freequency);
‘commercial real estate listings‘ – 12 100 spm (high freequency);
‘real estate for sale‘ – 12 100 spm (high freequency);
‘real estate calculator‘ – 3 600 spm (midrange freequency);
‘for sale by owner real estate‘ – 2 900 spm (midrange freequency);
‘real estate auction‘ – 2 400 spm (midrange freequency);
etc.
We can go on but the principle is clear – we are searching for good keywords with the help of Google Keyword Tool and sift all that are not useful for us. Moreover you have to keep in mind that all these numbers are approximate and Google doesn’t show us the real number of queries.
This way can help us to get a list of keywords and structurize it. But we are still not done. Our job has just begun and such general terms for real estate are only a tip of the iceberg. If you want to go deeper, you should analyze another type of keywords – those which have some geographical terms inside. If you are interested in promotion at Sacramento you shouldn`t pay attention to general ‘real estate’ rankings or rankings for terms with another city name like ‘new york real estate’.
In that case the keywords would be:
‘sacramento real estate‘ – 2 400 spm;
‘houses for rent in sacramento‘ – 1 900 spm;
‘sacramento rentals‘ – 1 600 spm;
‘homes for rent in sacramento‘ – 1 600 spm;
‘sacramento homes for sale‘ – 1 300 spm;
‘sacramento realtors‘ – 260 spm;
‘home for sale in sacramento‘ – 260 spm.
This list is less competitive. Rankings for these keywords will be reached faster and easier than for terms ‘real estate’ for the entire USA.
So at this moment we have a list with our keywords. This list is the basement of our website.
After you have done all this work you have to start the expansion of the web – create excellent content for your visitors, writing and distributing articles on the other resources to get backlinks and increase your link popularity. The best links you can get are those which attract your content. So it has to be interesting and exciting for your visitors and readers.
All this work takes a lot of time and if you don’t have it you can outsource your SEO works on internal and external optimizing. At Netpeak we can do this work for you. We have 60 experienced employees working in several departments. So if you don’t have time to work on your website SEO every day, you can contact us, leave a request and ask what can Netpeak do for you.
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